What’s covered in this eBook?
Making sense of the vast amount of data accumulated from your marketing campaigns can be overwhelming. In this guide, we will take you through the different types of metrics you should be tracking and how to track them, making your job a little bit easier.
What does 'analytics' really mean?
The importance of tracking digital marketing performance
The 16 digital marketing metrics you should be tracking
Example software that you can use to track digital marketing metrics across multiple platforms