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User Experience Optimisation

Optimising UX for growth

User experience is key to digital success. Expectations of consumers are rapidly changing. A great design + easy to use site aren’t just nice to haves anymore. They’re essential.

We work with ethical + sustainable DTC brands to improve user experience with effective user experience (UX) design. From the first impression to the way your page flows, the user experience is key to whether a site visitor sticks around and converts or leaves to go and browse one of your competitor sites.

Understanding your personas

Different audiences have different needs.

Understanding the unique behaviours of your target personas allows us to addresss the specific needs of your site visitors. From offering different information to specific audience segments to improving site search to help users find the most relevant information or product, the purpose of UX is to create the most seamless, frictionless experience for your users.

UX + usability

User experience and usability go hand in hand.

Adding white space around call to actions, making sure text is readable against colour backgrounds, making text the right size and adding alt text data for screen readers are all key considerations to be made when you’re evaluating user experience.

Using a mix of AI and digital tools with human expertise allows us to test and improve user experience effectively.

A/B testing

UX can be subjective, what might seem like a bad idea to one designer can be a great one to another.

By using data to back up any design decisions we make, we’re able to move away from subjectivity to one of data backed decision making. One way we do that is by A/B testing different design suggestions to find the best performing solution for UX challenges. ,,Running experiments enables you to continuously improve UX design.

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FAQ

Who do you work with?

We work with Direct To Consumer (DTC) brands in the wellbeing, luxury fashion, nutrition and lifestyle industries. Our mission is to make conscious DTC brands the first choice for consumers in your respective niches. We are firm believers in sustainable and ethical marketing for brands that are open to positive change and sustainability themselves.

What is usability?

Usability in UX (User Experience) refers to how usable your website is from the user’s point of view. Adding extra white space, highlighting CTA buttons, streamlining navigation and animation can improve usability by a lot and can enhance the overall experience a user has on the website.

What tools can I use for A/B Testing?

A/B testing is a great way to test which of your UX designs will perform better. The first step is to design two versions of the same CTA button/poster/UI and then run the two versions alongside each other. For example, you could run a search ad campaign with two ads leading to the two versions of the same landing pages. After a month or so you’ll be able to tell which landing page, and therefore which design is performing better. 

What’s the difference between UX and UI?

UX (User Experience) and UI (User Interface) are two independent terms that are often thought to mean the same thing. UX design refers to the experience a user has on your website while UI design is concerned with the interface of your website that users interact with when they are on your website.