Instagram, Facebook, Pinterest or TikTok - whichever platform you’re running social ads on - the same principles apply. Reach the right audiences, with the right message at the right time.
We’ll keep this section short, but if you’d like to know more about what Paid Social Advertising is and what sets it apart from organic social media, as well as how it could benefit your business, then get in touch for a free consultation with us today.
Paid Social is another word for advertising and is anything posted on social media where the business is paying to get their sponsored ads and posts seen above organic social media posts. One of the most common methods of paid promotion is CPC (cost-per-click) where advertisers pay every time a potential customer clicks an ad your business is sponsoring or advertising.
Businesses often use Paid Social Advertising to boost customer acquisition or if they’re short on time and want to promote their products quickly, for example a Christmas product catalogue launch. Organic posts take time to build recognition and an established following, and Paid Social is a faster way to get your product or service seen by the correct audiences in a shorter space of time.
With the continuing expansion of social channels, including the recent success of TikTok, social media is an ever growing platform that businesses are choosing to advertise on. It is showing no signs of slowing, and will only continue to grow in importance as we move into the future of online shopping.
We are sure you’ve asked yourself why paid social advertising is better than organic social media marketing? Especially when organic marketing is free and paid is going to cost your business more than potentially you’re willing to spend, especially when you don’t know if there’s a guarantee you will receive a solid return on your investment.
The reality is more and more businesses are utilising paid social media. It is no longer a question of ‘if’ but rather ‘when’ you decide to implement paid advertising and how successful you want it to be. Paid social campaigns work alongside organic social media to drive sales and increase reach.
As well as raising brand awareness, driving traffic and sales, paid social advertising also gives your business the benefit of retargeting customers. This means not only can you target the right audiences so your products are seen by those more likely to purchase, but it also enables you to learn more about the demographics of your customers.
Let us ask you a few questions:
- Which of your promotions result in the most engagement?
- Do you know the demographics of your current customers?
- Have you thought about the difference between paid social & organic social and how it could work for your business?
At Reward, we understand that delving into the world of paid marketing can be daunting and that spending money with an agency you don’t necessarily know can be intimidating. What makes us different is that we take time to understand your needs as a business and work with you to craft a paid social media strategy which will give you a solid ROI which you can then reinvest successfully into your business so you keep growing and outperforming your competition.
We have an established team of paid social specialists who have a proven track record in reducing our clients CPCs and CACs, increasing ads reach and performance whilst introducing new strategies with a focus on campaign ROI and Return On Ad Spend (ROAS).
We are an experienced Paid Social Advertising agency who create effective, results-driven Paid Social Media campaigns to engage your audiences, build brand awareness and increase sales.
Reward work with you and your business to create an advertising strategy depending on your objectives and budget. We work with all social media channels from Facebook and Instagram to LinkedIn, Pinterest, and TikTok. We are a friendly, focused and forward thinking team who put your wants and needs first while remaining open and honest with your goals and what we can achieve with your budgets.
Get in touch with us today for your free consultation or for further information about our services and what Reward can do for you.
Who do you work with?
We work with Direct To Consumer (DTC) brands in the wellbeing, luxury fashion, nutrition and lifestyle industries. Our mission is to make conscious DTC brands the first choice for consumers in your respective niches. We are firm believers in sustainable and ethical marketing for brands that are open to positive change and sustainability themselves.
How often will I get insight into how the ads are performing?
Keeping you in the loop is of utmost importance to us. This is why we’ve created our weekly account update videos where your account manager will send you a personalized video with an update on what activities have been done on your account and what progress has been made to achieve your objectives. On top of the weekly update videos, we also generate monthly reports for all of the channels we are working on. We schedule a call where we go through highlights and give you the opportunity to ask any questions and raise any concerns you might have.
How do you track conversions?
Our mission is to help your company grow sustainably and efficiently. We make sure to implement tracking into the code of your website so we can accurately track any activity on your website that can be traced back to our ads. When we are setting up ads for you we will also agree on what we will track as part of our conversion tracking activity. Just like on overall account activity, you will get a monthly report on how many conversions our ads have led to.