Running and managing paid advertising accounts with Google Ads is a full time job, it requires on-going optimisation, strategy, reporting and planning to ensure no wasted spend, correct targeting and traffic, as well as genuine lead generation. Spending your business’ hard earned money is daunting, but when implemented properly paid advertising is a tried and tested data-led strategy to grow your business the way you need.
A successful paid media strategy can build brand awareness, increase website traffic and sales, and can be used to retarget audiences as well as providing the option to tailor your advertising to your business whether on the Search, Shopping or Display networks. Profitable pay per click campaigns often deliver an impressive return on investment (ROI) and return on ad spend (ROAS), and this often results in a significant improvement in your margins and bottom line.
Successful paid advertising campaigns combine creative copy, insight, data and targeting to reach potential customers in a cost effective way.
We understand how paid advertising campaigns work, we can drive campaign performance and increase sales whilst focusing on lowering spend and costs to ensure the best return on investment possible. ‘Good performance’ is not good enough, we strive to continuously improve on our results, and are a clever forward-thinking team who are friendly and honest. We work with you, combining our knowledge, passion and experience with yours to build a successful working relationship where we continue to grow your business and outshine your competitors.
We start with an audit. If you already have an existing ads, we start by analysing your current PPC accounts and analytics. This gives us an insight into what is currently working for you, and what could be improved.
Next we move onto customer personas ensure the messages and ad copy used in your ads are speaking to the correct target audience. In Google Ads, ad relevance is incredibly important and ensuring that the right audience is seeing the right ads is something that is often overlooked.
Once we have a solid indication of your goals and objectives, and understand what successes you wish to achieve with paid advertising, we create a PPC strategy which will outline our proposed approach to your campaigns.,
We craft highly targeted ad copy with strong visual assets to deliver you the best campaign results by setting up your account using best practice, and utilise different ad types to drive the right traffic to your website whilst keeping budgets in check. We combine machine learning with human problem solving skills to continuously improve and optimise your campaigns, ensuring we continue to drive results for your business.
Reporting and reviewing strategy is incredibly important. We produce monthly reports and quarterly strategy reviews so that you remain updated on campaign performance and account activity. We use growing engagement, insights and data on your accounts to continuously improve your PPC strategy.
Who do you work with?
We work with Direct To Consumer (DTC) brands in the wellbeing, luxury fashion, nutrition and lifestyle industries. Our mission is to make conscious DTC brands the first choice for consumers in your respective niches. We are firm believers in sustainable and ethical marketing for brands that are open to positive change and sustainability themselves.
How do you track conversions?
Our mission is to help your company grow sustainably and efficiently. We make sure to implement tracking into the code of your website so we can accurately track any activity on your website that can be traced back to our ads. When we are setting up ads for you we will also agree on what we will track as part of our conversion tracking activity. Just like on overall account activity, you will get a monthly report on how many conversions our ads have led to.
How often will I get insight into how the ads are performing?
Keeping you in the loop is of utmost importance to us. This is why we’ve created our weekly account update videos where your account manager will send you a personalized video with an update on what activities have been done on your account and what progress has been made to achieve your objectives. On top of the weekly update videos, we also generate monthly reports for all of the channels we are working on. We schedule a call where we go through highlights and give you the opportunity to ask any questions and raise any concerns you might have.