Creative thinking needs to be backed up with logical, data-driven decision making. What looks like it may work on paper, may look completely different when you’ve cross-referenced it with social listening tools. Social media experts at Reward, help you to find that balance – using best practice strategies and bespoke content schedules, we’re able to build communities with social media.
Before we jump into social media strategy and growth tactics we complete a full social media audit. Identifying areas that are working well and those that could be improved, allows us to build a targeted strategy focused on your key objectives. Competitor analysis also falls under our audit process, benchmarking performance against key competitors in your space.
Once we've completed an audit of your existing platforms, we will complete full audience analysis to ensure we're building strategies around your key target audience. We put these into buyer personas to allow us to segment and tailor content to their specific tastes and requirements.
Once we've fully understood your audience, market and objectives we put together a social strategy document to outline how we're going to position your brand to stand out on social media.
Time to get creative. We've finalised your strategy, now it's time to create weekly social media content calendars and bespoke content to get ready to post out to social.
We've done all of the prep work, you've got social schedules in place and your content is ready to go. We start managing your live accounts (you'll still own the accounts) and your feeds start to come alive.
We use a continuous improvement process at Reward, meaning we assess the performance of content - keeping an eye on all the important metrics including following growth and engagement using real-time reporting, weekly update videos and monthly review calls.
Who do you work with?
We work with Direct To Consumer (DTC) brands in the wellbeing, luxury fashion, nutrition and lifestyle industries. Our mission is to make conscious DTC brands the first choice for consumers in your respective niches. We are firm believers in sustainable and ethical marketing for brands that are open to positive change and sustainability themselves.
What social media platforms do you manage?
Our team is made up of experienced social media managers who have been in social media for the better half of the last ten years. We offer management of all major social media channels, including but not limited to: Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest & more. Whether its a new profile you’d like to set up or an account that you’ve been running for a while, our team will make sure that all content & copy is in line with your target audience and brand identity.
Do you film TikTok Videos & Instagram reels?
Yes we do! We like to stay on top of trends, just like anyone else. Our team of social media managers can assist you with filming content on behalf of your brand, edit the content, create a #hashtag strategy and manage comments on video content just as well as static feed posts. Social media is evolving towards video-heavy content. Don’t get left behind by not taking advantage of these changes in social media.
Ps.: We’ve also worked with pretty cool influencers & celebrities that we can reach out to, to see if they’d be up for promoting your products.
What is a social media strategy?
Social media strategy is a marketing strategy that focuses entirely on your marketing activity on social media channels. We analyse your previous performance, your previous posts, #hashtags you’ve used, copy that you’ve used and recommend changes based on your overall marketing goals, trends in your industry and target audience. The tactics used for social media are different than tactics used for SEO or PPC, but rest assured, your personalised social media strategy will fall in line with your other marketing strategies & activities because good marketing happens when all channels of marketing are aligned.