Using search engine optimization (SEO for short), we increase the visibility and awareness of your brand’s website, intending to grow and retain your customers. Through various methods of on and off-page optimisation, the team at Reward provide meaningful expertise, to offer sustainable and ethical marketing success that will help you outrank your competitors.
The first step to any successful SEO project is to ensure that we know your brand inside and out. Before we jump in and start recommending fixes, we take the time to look through your existing SEO strategy and your website performance.
Our research and audit stage uses data from Google Analytics, Google Search Console, SEMRush and other leading industry data tools to identify website visitors, rankings and competitor performance.
It is during this stage that we not only evaluate your website but your competitors. Competitor research is vital to identify where your brand is falling behind and where there are gaps in their strategy, which Reward can utilise to win your brand more traffic!
Our SEO audits also include keyword research, which later guides our on-page content creation for your brand. Finding the right keywords for your brand and customers requires extensive research, identifying keywords that attract the right audience whilst offering high search volumes.
Technical SEO is the foundation of your search engine optimisation campaign. After identifying where your website is lacking during our initial research and audit stage, we can work on improving the technical aspects of your site to meet the requirements of search engines, whilst increasing your pages performance and traffic generation.
The term ‘technical SEO’ encompasses many aspects, but ultimately involves optimising your website for crawling, indexing, rending and website structure. Our dedicated team work on everything from page-load speeds, metadata, schema markup, internal and external linking, alt tags and oversized images (and so much more), to ensure that your site is in the best technical shape possible.
Some of what we have mentioned here might not make much sense, but basically it means we ensure that the technical aspects of your site are in tip-top shape in the eyes of Google!
Behind every successful search campaign is a content strategy. At Reward, we like to plan, create and deliver creative and descriptive content, based on our keyword research, to drive your brand's message and business objectives to your target audience. We focus on providing your business with a voice that stands out from the crowd, delivering effective long-form content for your pages and meaningful content for your blogs.
Length isn’t everything though. Writing up a 2000 word blog doesn’t mean that you will instantly rank higher. The key to our content strategy is to produce marketing copy that adds value to your website.
Our marketers produce well-structured content, with no repeating words, no jargon and no fluff, with plenty of internal links and rich data that your website visitors and Google will love! Just know that you are in safe hands with Reward - we will deliver an SEO-friendly content strategy that will see amazing rankings in Google SERPs (search engine results page).
Gone are the dark days of black hat link building (exploiting website loopholes), dodgy marketers paying for links or using publishing networks to build links to clients websites. This type of link spamming has been penalised by Google in recent years which is bad news for some - but not for us! The good news is that Reward only builds links that add value to your website.
Our marketers create link building campaigns around high domain authority and trust, meaning that your website will only be attributed to quality websites that help to represent your brand in the best way possible. Working with other site owners and utilising creative content from quality writers, we build up a white hat friendly link building strategy, which usually results in brand mentions in links, which Google loves!
Who do you work with?
We work with Direct To Consumer (DTC) brands in the wellbeing, luxury fashion, nutrition and lifestyle industries. Our mission is to make conscious DTC brands the first choice for consumers in your respective niches. We are firm believers in sustainable and ethical marketing for brands that are open to positive change and sustainability themselves.
How often will I get insight into my website’s SEO performance?
Keeping you in the loop is of utmost importance to us. This is why we’ve created our weekly account update videos where your account manager will send you a personalized video with an update on what activities have been done on your account and what progress has been made to achieve your objectives. On top of the weekly update videos, we also generate monthly reports for all of the channels we are working on. We schedule a call where we go through highlights and give you the opportunity to ask any questions and raise any concerns you might have.
What does SEO mean?
SEO stands for search engine optimization. It's the process of optimizing your website’s technical configuration, content relevance and link popularity. By optimizing your website for search engines such as Google, you can climb the rankings for relevant keywords, link back to your website you can boost unpaid traffic and activity on your website.