Following our proven Brand Tree method, our Discovery Workshops uncover your true brand and ask the questions to get the right answers. Our Discovery Workshop has been designed to help you gain clarity over what makes you different, who you serve, how you interact with your audiences & sets out your reason for existing. The purpose of our Discovery Workshop is to give you a clear picture of how organisation and it’s identity.
Before your Discovery Workshop we will collect important information about your brand and it’s stakeholders. We use this information to plan the Discovery Workshop and it’s contents.
We will also ask you some questions about your aims for the session and more specifically what problems you’re looking to solve by engaging in a Discovery Workshop.
During the session we will use the information you provided and ask important questions to uncover the real identity, challenges and opportunities around your brand.
The questions we will ask will uncover, who you are, why you exist, who you serve and the ways in which you can differentiate.
The purpose of a Discovery Workshop can differ from organisation to organisation but the usual takeaway from our sessions is a renewed clarity of future direction of the brand. From a better understanding of audiences to a clearer idea of how the brand should behave online.
Previous Discovery Workshop attendees have gone away feeling energised, motivated and inspired to drive their brands forward.
The main deliverable of our Discovery Workshops beyond clarity is a Brand Tree response document which acts as a brand manual on who you are and how you behave.
The actions from this document can inform brand identity, messaging + language changes in your communications. Giving you a tangible way to improve your organisation with the findings from the workshop.
Who do you work with?
We work with Direct To Consumer (DTC) brands in the wellbeing, luxury fashion, nutrition and lifestyle industries. Our mission is to make conscious DTC brands the first choice for consumers in your respective niches. We are firm believers in sustainable and ethical marketing for brands that are open to positive change and sustainability themselves.
Are Discovery Workshops in Person?
Discovery Workshops can be conducted both in person and online. You can visit our offices in Manchester to take part in a Discovery workshop, we can meet you at your offices and conduct the workshop there for you or we can hold the workshop online, saving on journey time and carbon emissions.
How long do Discovery Workshops take?
Depending on the size of your company the discovery workshop takes anytime between half a day up to a day. This allows us ample time to cover all of the content in the Discovery Workshop and allow you to digest everything we will speak about.
Who needs to be there?
Discovery Workshops are a great way of finding clarity for what makes you different, what sets you apart from your competition. Discovery workshops add value to your whole team but ideally we would like your Director/CEO, key project teams, most important internal stakeholders, marketing & product teams to attend.