Brand Messaging

Connecting your brand with its audiences is one of the most important strategies, and successful brand messaging can engage your customers on their level in terms they understand. Have you thought about how you communicate to your customers? How well do you understand your audience?

Positive brand messaging can often mean the difference between winning a sale or losing a sale, and in combination with identity and the positioning of your brand, it is often the deciding factor on whether a customer returns and recommends your brand to others.

Defining Your Target Audience

By defining who you want to talk to we can help you formulate the right messages. Your target audience can range from individuals, internal stakeholders to your actual customers. When defining your target audience we will take into account why you want to talk to them and what channels you will use to communicate your message.

Brand Personality

People like exciting and interesting brands. How you act as a brand defines you. Bland and confirmative brands bland into the sea of companies that do not achieve their goals. Using your personality to differentiate yourself from your competition is a great step in creating brand messaging that will help you stand out from the crowds.

Tone of Voice

The way your brand communicates determines your brand personality. Your name, colours and typeface all help you in formulating your brand identity and brand voice. How you come across to a potential customer can influence their decision to purchase from you. Making sure that the right tone of voice is set for your brand is essential in delivering a successful marketing message. The tone of voice also helps us tie your name, colours, typography and logo together.

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FAQ

Who do you work with?

We work with Direct To Consumer (DTC) brands in the wellbeing, luxury fashion, nutrition and lifestyle industries. Our mission is to make conscious DTC brands the first choice for consumers in your respective niches. We are firm believers in sustainable and ethical marketing for brands that are open to positive change and sustainability themselves. 

What is a brand personality?

Your brand personality consists of how you communicate to your target audience, consumers & how you are perceived by them. We’ve had the pleasure of creating the brand personality of a few brands before. To make sure we develop the right personality for you we will consult your brand guidelines, your values and your mission. We will pinpoint what your brand stands for and what issues your brand stands up for.

How do I send messages as a brand?

As a brand everything you say is a message. With every sentence you are representing what your brand stands for. By making sure you are delivering the right message you can ensure your brand is perceived in a way you want it to be perceived. Having an iron clad brand personality will also help you perfect your brand messaging and tone of voice.