Having Brand Guidelines and Manuals available for internal stakeholders ensures that any document, email, message sent out will fall in line with your brand strategy and identity.
Branding Guidelines are documents that summarise your brand strategy and identity. They are written in a way that is understandable for both internal & external stakeholders of the brand. They will outline how your logo, colours and typeface can be used while also educating the readers on the mission, values and personality of your brand. Having Brand Guidelines is a must in ensuring your company’s proper growth. Brand Guidelines you can distribute between your employees will help encourage employee buy-in and dedication and you can ensure that no matter which part of your business they work in, they know the how and why of your brand.
Brand Manuals go hand in hand with Brand Guidelines. They are more detailed documents of your tone of voice, a style guide to your colours, and a breakdown of your approved style of imagery and photography. The more detail provided in these Brand Manuals, the more you can ensure that internal and external stakeholders will be able to follow them and create materials that follow your brand’s identity and personality.
Who do you work with?
We work with Direct To Consumer (DTC) brands in the wellbeing, luxury fashion, nutrition and lifestyle industries. We believe in making conscious DTC brands the first choice for consumers in your respective niches. We are firm believers in sustainable and ethical marketing for brands that are open to positive change and sustainability themselves.
Who are brand guidelines & manuals for?
Brand guidelines & manuals are for anybody who interacts with your brand. All stakeholders - internal and external, your employees, your customers, your contractors, your partnerships. If you set out in uniform documents who you are, what you stand for, how your identity should be used you can ensure that anybody who interacts with your brand sees and uses uniform language & imagery.