Driving growth for luxury retail brands in a post covid world
Blending status, wealth, ethics and inclusion authentically whilst being accessible is a challenge a lot of luxury retailers are currently facing amidst the demographic shift happening across the sector. We work with luxury retail brands supporting ethical production + sustainability of socially conscious products to create accessible aspiration amongst eco conscious consumers.
Consumers are expecting more from luxury retail brands. We help our client partners stand out in their niche by creating visual campaigns to start conversations in digital communities. Putting an end to pushing out tired messaging and moving more towards an open conversation with your audiences. Our work extends across all digital channels from SEO (search engine optimisation) to social campaigns and paid media strategies.
The expectations of a luxury consumer need to be matched with your digital experience. Usability and website experience are vital to convert new customers to loyal fans. As Shopify Partners, we’re able to use the latest ecommerce technology and digital tools to build websites that not only look great but function and convert too, building a scalable sales channel for your brand.
Our approach to every client partnership
Before we jump into creating your brand’s campaigns & planning our approach, we first set up a discovery call. This step is vital in order for us to better understand your brand, your competition and your customers. By fully understanding you, your aims and your challenges, we are able to build in-depth knowledge and understanding of your brand and your niche, which will allow us to be fully prepared for our partnership.
We’re big believers in strategy & planning. Before we jump the gun on implementing campaigns, we first want to build a strategy that focuses on your brand, niche and consumers. By using collected data & research, we can build on creating strong strategies that will be implemented across a multitude of channels.
Using the insights and strategy we’ve formulated, we move onto tactical implementation that we’ve selected, aligning with your brand's goals. This is where we get down to the nitty-gritty stuff of marketing, making your brand come to life in a digital space. This could be working on setting up ROAS (return on ad spend) focused Google Ads campaigns or building an outreach campaign to grow your visibility on search engines (Google/Bing etc.).
Last but not least, we focus on implementing a continuous improvement cycle for all our luxury fashion & goods brands. Using the data & insights collected from your campaigns, we will strive towards constantly improving the performance of your campaign and account by adjusting & iterating again and again. This way, we will drive the best performance possible for your brand, whilst constantly improving the experience for your customers.