Premium vegan fitness nutrition branding & marketing

Stealth Nutrition


Services provided

  • Packaging Design
  • Graphic Design
  • Web Design
  • Branding
  • Marketing

Project overview

Vegan fitness nutrition brand Stealth Nutrition came to us looking for a new brand identity and marketing strategy to fit with their premium product.

In a competitive sports nutrition market, they needed a visual brand identity that worked equally well across screens and packaging to connect with customers and build trust in the brand.

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Our approach to branding Stealth Nutrition

By researching other brands in the sports nutrition market we were able to identify a visual niche for Stealth Nutrition. With a lot of sports nutrition brands opting for masculine and sometimes garish identities – we opted for a pared back luxury look for their brand identity. Social media content has been designed and managed to create an accessible premium brand with a website design to create a user focused buying experience.

Going through multiple ideas, we pinned down a strong brand icon design using the idea of a stealth plane. We created the icon using a formation of squares which can be carried across packaging and websites whilst remaining clear in small sizes – vital when using the logo on smaller product packages and social media profiles.

Positioning and branding a new sports nutrition entrant

Working with Tom Seed at Stealth Nutrition has resulted in a brand that has been able to extend it’s product range beyond protein powders into other sports nutrition products. The brand continues to go from strength to strength.


Conversion rate


Increase in social post engagement rate


Improvement in cart abandonment rate

5* Drum Recommended agency & Certified B Corp

What our partners say

“We love working with Reward – they just get it. They designed us a brand that we’re proud to show off. Can’t thank them enough for helping us to build the Stealth brand.”

Champs Tea

Champs Tea came to us looking for help launching their new ethical tea brand. They needed support from brand identity to demographic research to ecommerce platform selection to marketing strategy formation.

Entering into competitive markets like sports nutrition and wellbeing meant they needed a clear go to market plan, something we’ve been able to support them with. The product manufacturer hired Reward Agency for branding and e-commerce development. The team were tasked with creating logo designs and guidelines before creating their Shopify site and growing social media channels.

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