- Packaging Design
- Graphic Design
- Web Design
Vegan fitness nutrition brand Stealth Nutrition came to us looking for a new brand identity and marketing strategy to fit with their premium product.
In a competitive sports nutrition market, they needed a visual brand identity that worked equally well across screens and packaging to connect with customers and build trust in the brand.
By researching other brands in the sports nutrition market we were able to identify a visual niche for Stealth Nutrition. With a lot of sports nutrition brands opting for masculine and sometimes garish identities – we opted for a pared back luxury look for their brand identity. Social media content has been designed and managed to create an accessible premium brand with a website design to create a user focused buying experience.
Going through multiple ideas, we pinned down a strong brand icon design using the idea of a stealth plane. We created the icon using a formation of squares which can be carried across packaging and websites whilst remaining clear in small sizes – vital when using the logo on smaller product packages and social media profiles.
Working with Tom Seed at Stealth Nutrition has resulted in a brand that has been able to extend it’s product range beyond protein powders into other sports nutrition products. The brand continues to go from strength to strength.
Increase in social post engagement rate
Improvement in cart abandonment rate