Apparel & Fashion
- Social Media Strategy & Management
- Influencer Outreach & Management
- Content Marketing
- Search Engine Optimisation
RIPT Performance are a fitness wear design and manufacturing business selling their collections online using Shopify to sell directly to consumers. We started working with RIPT after a meeting to discuss the challenges the brand was facing online.
We were instantly impressed with the quality of the product and the materials RIPT use when manufacturing the performance wear they sell online using the Shopify platform. RIPT engaged us to work on their social media accounts, influencer management and website content.
Salford based RIPT came to us looking to increase awareness of the brand, boost sales and stand out in what has become a saturated gym wear and fitness market.
With an explosion of apparel companies and brands entering the fitness marketplace it was proving difficult to stand out and make sales. The biggest challenges facing RIPT included creating a consistent feel across their social channels, driving traffic to the online store and engaging visitors to buy.
The fitness market is booming but with that comes increasing competition and a saturated market. The brand needed to create a strategy that helped them stand out. A lack of a consistent approach to marketing meant sales were slower than the brand would have liked. With big plans for RIPT, the brand didn’t have the time or resource to allocate to marketing in house. They needed a team with creative ideas and strategic thinking to grow followers, engagement and sales.
By creating a social strategy around engagement rather than selling we have managed to secure new influencer relationships, grow social account followers and engagement and increase average order values by 30%.
Regular blog content has increased website visitors by 104% and engagement rates for posts on Facebook alone have increased by over 240%.
Increase in average order values
Fan growth in target demographic
Increase in website visitors