Improving organic search metrics across the board



Services provided

  • SEO
  • Digital PR

Project Overview

We were tasked with creating an effective, scalable SEO strategy to generate new enquiries & sales for Vanish backed scale up Oxwash. Secondary objectives of building brand awareness were set and reached by growing digital PR and do follow links to build trust and credibility amongst B2C and B2B audiences who may not be aware of the Oxwash brand yet to convert more first time site visitors.

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Audit & strategy phases

We suggested undertaking an ongoing SEO campaign which started by optimising key pages on the Oxwash website, using an in depth audit as a basis to understand current site performance and to make sure site structure is working as well as it couold before moving onto creating new landing pages specific to national and local SEO objectives.

Before jumping into creating the new SEO strategy, we analysed competitors and existing site performance to build a detailed picture of where the Oxwash site was performing well and where improvements could be made to improve search visibility and other key search metrics including pages / session.

Implementing a successful strategy

Once we had built a strategy, we optimised key pages including  home page, about pages, use case pages and specific location/service pages to target relevant, intent focused search terms people are using to search for laundry services. We also improved site performance and speed to keep up with Core Web Vitals updates from Google.

Targeted link outreach has been started alongside digital PR to raise awareness of the brand amongst key target markets including decision makers in key B2B (hospitality/hotels etc) markets. We have gained links from authoritative sources in relevant niches to build the sites authority and referral traffic.


reduction in bounce rate


increase in organic search goal completions


increase in organic user traffic


increase in average session duration

5* Drum Recommended agency & Certified B Corp

What our partners say


Australian based plant based dinnerware brand EcoCubs came to us looking to establish themselves further in their home territory whilst growing organic traffic in new areas including the US and EU. The brand had established a small loyal following of brand fans and wanted to expand on their success by acquiring new customers for their Shopify store from organic search channels.

Our work together ran through a full SEO audit, keyword research, on page optimisation and off page project - the results have increased rankings, session durations and sales from Google.

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