- Digital PR
We were tasked with creating an effective, scalable SEO strategy to generate new enquiries & sales for Vanish backed scale up Oxwash. Secondary objectives of building brand awareness were set and reached by growing digital PR and do follow links to build trust and credibility amongst B2C and B2B audiences who may not be aware of the Oxwash brand yet to convert more first time site visitors.
We suggested undertaking an ongoing SEO campaign which started by optimising key pages on the Oxwash website, using an in depth audit as a basis to understand current site performance and to make sure site structure is working as well as it couold before moving onto creating new landing pages specific to national and local SEO objectives.
Before jumping into creating the new SEO strategy, we analysed competitors and existing site performance to build a detailed picture of where the Oxwash site was performing well and where improvements could be made to improve search visibility and other key search metrics including pages / session.
Once we had built a strategy, we optimised key pages including home page, about pages, use case pages and specific location/service pages to target relevant, intent focused search terms people are using to search for laundry services. We also improved site performance and speed to keep up with Core Web Vitals updates from Google.
Targeted link outreach has been started alongside digital PR to raise awareness of the brand amongst key target markets including decision makers in key B2B (hospitality/hotels etc) markets. We have gained links from authoritative sources in relevant niches to build the sites authority and referral traffic.
reduction in bounce rate
increase in organic search goal completions
increase in organic user traffic
increase in average session duration