Growing social metrics for organic sustainable wellbeing brand Mumanu

Mumanu

Wellbeing

Services provided

  • Social Media Management

Project overview

Ethical, sustainable and organic wellbeing balms brand Mumanu came to us looking for support to grow their Instagram presence. With the aim of growing engagement as well as sales we went to work on creating an engaging new content strategy, tone of voice and post schedule before managing the ongoing growth of the brands Instagram profile.

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Grow brand awareness with effective creative campaigns

Looking for new opportunities to grow, we suggested Instagram as a growth channel by creating engaging content to grow following and engagement in the brands' target demographic of 18-34 year olds interested in sustainable living & conscious brands. Whilst the brand had some good content, engagement rates for the profile were sitting sits at 0.19% which is very low.

Focusing on engaging & selling

During the first month of our work together, we researched and identified the right brand personality for Mumanu on social media before putting in place a strategy and plan to communicate using social media. We then created an engaging content plan with new content types including Reels & video content to start conversations with your audience - building more personal relationships with them by engaging in a two-way conversation using Instagram and social media. During months 1-2 we started building social commerce into the social media strategy by linking the stores Shopify catalogue with Instagram to enable Instagram Shopping. This has reduced the number of steps needed to find products on the store by allowing us to tag specific products within product-focused posts.

570%

increase in accounts engaged

26.8%

increase in followers

101%

increase in post engagement

5* Drum Recommended agency & Certified B Corp

What our partners say

"I've just completed my first month with Reward Agency for managing my Instagram account. They've been fantastic! What a great bunch of people. Really easy to work with, totally get my products and business and are doing a great job with getting my brand out there. The posts they are creating are great quality and if there's any updates needed it's done quickly and easily. Highly recommend these guys :)"

Amaranth

When Amaranth Wellbeing approached us after the 1st UK lockdown they needed to grow online sales. Despite being an essential retailer and being able to open, footfall in their Manchester City Centre store was little to none existent with people choosing to stay local. Amaranth was able to keep their Bramhall store open and sales were steady over the period as people looked to invest in their health and wellbeing.

The wellbeing brand already had an online website but it wasn’t performing well and they needed an overhaul after four years of slow online sales and a site that was struggling to keep up with other ecommerce websites in the wellbeing space.

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