Branding, design & marketing for a York based lean consultancy

Lean Practice

B2B

Services provided

  • Brand Design
  • Graphic Design
  • Website Design
  • Marketing (Full Service including Social / Search / Inbound)

Project overview

York based lean consultancy Lean Practice needed to move away from their old brand name MSP Leadership, working together over the past 18 months we have redesigned their brand, website and marketing materials to create a fresh identity focused on driving the brand forward to become the leading lean consultancy in the UK.

Our work with Lean Practice has extended across brand identity, website design, content creation and marketing including inbound marketing, content marketing and search combined with social media management.

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Fully managed branding, design & marketing

Most consultancy brands speak in a different language – Lean Practice needed a brand that looked professional but also fresh, modern and bold. The result is a clean brand identity carried through across marketing channels with a toned down colour palette and imagery style putting the message forward first without distracting graphics and colour.

As part of the branding project, we produced templated designs to help the Lean Practice team deliver their work consistently. Once the basics were in place to build a strong brand toolkit of templates and material we have been working with Lean Practice to put together regular content marketing campaigns, most recently working on their “Making Improvement Work” content campaign.

We worked on this project from start to finish with content writing, designing and printing of the whitepaper download and promoting the content through social media and paid ads.

A partnership build around trust & results

We continue to work with Lean Practice to produce all of their marketing material and manage their ongoing marketing campaigns. Our relationship based on shared values, transparency and open communication has helped us build a relationship that produces results we’re both proud of.

5* Drum Recommended agency & Certified B Corp

What our partners say

“We have worked with Reward for the last 18 months. We share similar values for doing good in business. Sharing similar values makes the design process so easy, as they get us already and take what we have and amplify it to something awesome. I would highly recommend working with Reward, Mitchel and his team always deliver value beyond expectations.”

Keystone Impact

Keystone Impact (Ki) is a sustainable investment group created with a resolution to reshape capital to focus on social and environmental impact. Connecting wealth managers and IFAs with sustainable investing opportunities using a digital platform. Their mission is to show how capital can be used to address sustainability and generate positive outcomes for people and the planet with investments.

Keystone came to us needing to establish a social presence to raise awareness of the brand in wealth management and investor communities. We identified three social channels to maximise reach and engagement amongst their target audience, focusing on LinkedIn, Twitter and Instagram.

The campaign continues to go from strength to strength and our ongoing social media management of their accounts has unlocked new speaking opportunities for the founders, started new conversations and grown awareness of the brand.

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