- Social Media Strategy & Management
- Content Creation & Marketing
Keystone Impact (Ki) is a sustainable investment group created with a resolution to reshape capital to focus on social and environmental impact. Connecting wealth managers and IFAs with sustainable investing opportunities using a digital platform. Their mission is to show how capital can be used to address sustainability and generate positive outcomes for people and the planet with investments.
Keystone came to us needing to establish a social presence to raise awareness of the brand in wealth management and investor communities. We identified three social channels to maximise reach and engagement amongst their target audience, focusing on LinkedIn, Twitter and Instagram.
The campaign continues to go from strength to strength and our ongoing social media management of their accounts has unlocked new speaking opportunities for the founders, started new conversations and grown awareness of the brand.
As a new entrant into the sustainable investing space, the brand was unknown amongst it’s target customer personas. The team at Keystone Impact needed to reach wealth managers, IFAs and professional investors. They needed to raise awareness not only of the importance of sustainable investing but of the brand and the unique proposition.
The brand aims to inspire investors to entrust their capital into projects that are designed to make a positive contribution across a range of environmental and social issues, without having to sacrifice investment returns in the process. We needed to create a social strategy and content to educate and inspire investors to make smarter, more sustainable investing choices with Keystone. We balanced a mix of educational and aspirational content to position Keystone as a credible investing choice.
By creating a social strategy around education, inspiration and engagement rather than selling we’ve been able to grow following, engagement and reach month on month.
LinkedIn stats: Month on month engagement up 95%, impressions up 123.7%, reached users up 243.2%.
Twitter stats: Month on month engagement up 300%, average engagement rate 109.09%
Instagram stats: Month on month engagement up 44.7%, impressions up 45.7%, average engagement rate 97.06%
increase in users reached (LinkedIn)
Increase in engagement rate (Twitter)
increase in engagement (Instagram)