- Ecommerce marketing
- Paid Social Media
- Social Media Management
Gibsons is a household name in jigsaw puzzles. The pandemic has seen the launch of a new ecommerce site, moving away from a sole focus on wholesale and transition to a blended direct to consumer model. Gibsons were looking for a partner to help with SEO, PPC, and digital marketing to expand on the success they had seen initially with their website.
The team at Gibsons chose Reward because “they have excellent credentials and similar values as we do, such as sustainability and the support of the LGBTQ+ community. They also have expertise in technical elements.” We’re proud of the results we’ve achieved so far and can’t wait to see further improvements as we grow our partnership together.
We took over management of social media, Shopify website, SEO and PPC – starting with research and existing performance analysis we built a picture of how the brand was performing on it’s key digital channels. Using the research and benchmarking, we were able to devise a digital marketing strategy working across organic and paid search & social channels.
Our strategy focused on reaching new demographics of younger puzzlers and gamers who weren’t aware of Gibsons yet, mixing organic and paid media to raise awareness and drive increases in engagement and customer acquisition.
SEO: we continue to work on growing organic search traffic by increasing search visibility and rankings in SERPs by using a mix of on page, off page and technical strategies on the brands Shopify site – our work so far has reduced page load times to below 3 seconds scoring 90+ in Google PageSpeed tests.
Instagram/TikTok: as part of our findings, we identified Reels were missing from Gibsons’ social strategy. Implementing video into their social strategy allowed us to increase engagement and impressions quickly. We also launched TikTok for the brand to reach younger demographics.
PPC: combining Search & Shopping ads we have been able to drive down CPA and increase ROAS to above 16x.
Increase in ROI
Increase in engagement
ROAS - Google Shopping campaign
Google Shopping CPA