Taking a household name direct to consumer

Gibsons Games

Games

Services provided

  • Ecommerce marketing
  • Shopify
  • SEO
  • PPC
  • Paid Social Media
  • Social Media Management

Project overview

Gibsons is a household name in jigsaw puzzles. The pandemic has seen the launch of a new ecommerce site, moving away from a sole focus on wholesale and transition to a blended direct to consumer model. Gibsons were looking for a partner to help with SEO, PPC, and digital marketing to expand on the success they had seen initially with their website.

The team at Gibsons chose Reward because “they have excellent credentials and similar values as we do, such as sustainability and the support of the LGBTQ+ community. They also have expertise in technical elements.” We’re proud of the results we’ve achieved so far and can’t wait to see further improvements as we grow our partnership together.

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Research, strategy & implementation

We took over management of social media, Shopify website, SEO and PPC – starting with research and existing performance analysis we built a picture of how the brand was performing on it’s key digital channels. Using the research and benchmarking, we were able to devise a digital marketing strategy working across organic and paid search & social channels.

Our strategy focused on reaching new demographics of younger puzzlers and gamers who weren’t aware of Gibsons yet, mixing organic and paid media to raise awareness and drive increases in engagement and customer acquisition.

Growing ROAS & lowering CPA whilst growing social metrics

SEO: we continue to work on growing organic search traffic by increasing search visibility and rankings in SERPs by using a mix of on page, off page and technical strategies on the brands Shopify site – our work so far has reduced page load times to below 3 seconds scoring 90+ in Google PageSpeed tests.

Instagram/TikTok: as part of our findings, we identified Reels were missing from Gibsons’ social strategy. Implementing video into their social strategy allowed us to increase engagement and impressions quickly. We also launched TikTok for the brand to reach younger demographics.

PPC: combining Search & Shopping ads we have been able to drive down CPA and increase ROAS to above 16x.

100%

Increase in ROI

62%

Increase in engagement

16x

ROAS - Google Shopping campaign

£0.15

Google Shopping CPA

5* Drum Recommended agency & Certified B Corp

What our partners say

“They’re bloody good. They’re extremely responsive and quick to reply when we reach out. They are well organised and have exceeded our expectations in delivering on their promises. They don’t over-promise and they always deliver. We’ve not been disappointed with this team, unlike our experiences with other agencies failing to deliver.”


Samantha Goodburn,
Marketing Manager

Zalando

Working with Europe’s leading fashion online platform with over 28 million active customers and €5.4B yearly revenues has been exciting, inspiring and fun.

We worked with their talent acquisition team to create a PowerPoint presentation to be used for internal hires – the design needed to attract the best talent from across Europe to relocate to Berlin and take up exciting roles within the company.