Growing sales for a plant based dinnerware brand

EcoCubs

Lifestyle

Services provided

  • Ecommerce marketing
  • Shopify
  • SEO

Growing organic search sales

Australian based plant based dinnerware brand EcoCubs came to us looking to establish themselves further in their home territory whilst growing organic traffic in new areas including the US and EU. The brand had established a small loyal following of brand fans and wanted to expand on their success by acquiring new customers for their Shopify store from organic search channels.

Our work together ran through a full SEO audit, keyword research, on page optimisation and off page project - the results have increased rankings, session durations and sales from Google.

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Matching user intent

One issue we identified early on in the project was keyword cannibalisation and issues with non product pages ranking for transactional intent keywords - we implemented a new keyword and content strategy to match the intent of a users search with the right content. This meant optimising existing content, fixing duplicate issues & implementing 301 redirects.

Improving user experience

Traffic without conversions is pointless. Alongside our work to improve rankings we focused on improving the user experience for new site visitors by improving product page layouts, adding tabs with the most important product info and adding in recommendations to improve upsells & new product discovery.

53%

Increase in sales from search

12.28%

Decrease in organic search bounce rate

41.51%

Increase in goal completions

36.98%

Increase in session duration

5* Drum Recommended agency & Certified B Corp

What our partners say

“The team are responsive and helpful. They understood my requirements straight away and after a few months I've seen a big increase in my sales in Australia and Europe from SEO"


Annaliese, Founder

Gibsons Games

Gibsons is a household name in jigsaw puzzles. The pandemic has seen the launch of a new ecommerce site, moving away from a sole focus on wholesale and transition to a blended direct to consumer model. Gibsons were looking for a partner to help with SEO, PPC, and digital marketing to expand on the success they had seen initially with their website.

The team at Gibsons chose Reward because “they have excellent credentials and similar values as we do, such as sustainability and the support of the LGBTQ+ community. They also have expertise in technical elements.” We’re proud of the results we’ve achieved so far and can’t wait to see further improvements as we grow our partnership together.