- Ecommerce marketing
Australian based plant based dinnerware brand EcoCubs came to us looking to establish themselves further in their home territory whilst growing organic traffic in new areas including the US and EU. The brand had established a small loyal following of brand fans and wanted to expand on their success by acquiring new customers for their Shopify store from organic search channels.
Our work together ran through a full SEO audit, keyword research, on page optimisation and off page project - the results have increased rankings, session durations and sales from Google.
One issue we identified early on in the project was keyword cannibalisation and issues with non product pages ranking for transactional intent keywords - we implemented a new keyword and content strategy to match the intent of a users search with the right content. This meant optimising existing content, fixing duplicate issues & implementing 301 redirects.
Traffic without conversions is pointless. Alongside our work to improve rankings we focused on improving the user experience for new site visitors by improving product page layouts, adding tabs with the most important product info and adding in recommendations to improve upsells & new product discovery.
Increase in sales from search
Decrease in organic search bounce rate
Increase in goal completions
Increase in session duration