Differentiating and scaling a sustainable menswear fashion brand


Apparel & Fashion

Services provided

  • Strategic Planning
  • Marketing Strategy
  • Shopify Site Redesign
  • SEO
  • PPC
  • Social Media Management
  • Social Media Advertising

Project Overview

Sustainable mens clothing brand Denevos came to us looking for growth. In a competitive menswear fashion market, the brand needed an effective brand and marketing strategy to support their growth plans. Our work together spanned a project incorporating strategic planning, marketing strategy formulation, a Shopify website redesign and a full mix of digital marketing channels.

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Focusing on premium

Denevos only use sustainable fabrics and ethical supply chains, this wasn't being communicated and the brand lacked direction. By focusing on sustainable storytelling, we were able to position the brand as a UK designed, premium menswear brand focused on timeless designs at an accessible price point. From our strategic planning and research phase we identified the need for a more accessible sustainable premium menswear brand - engaging people who found premium high street brands such asReiss too expensive and those that wanted a more premium garment to the likes of Burton and River Island.

Combining search & social

Once we had focused in on the positioning, we created a full go to market strategy outlining how we could achieve the ambitious goals set together. This included multiple digital channels across search and social, using organic and paid media to reach our target demographics in a competitive advertising landscape. We have successfully integrated the channels to achieve a positive return on ad spend (ROAS) and profitable cost per acquisition (CPA) to enable to brand to acquire new customers profitably.

5* Drum Recommended agency & Certified B Corp

What our partners say

Been working with Mitchel and the team at Reward for only a short while but even in that time the difference they’ve made to the business and our outlook has been phenomenal. Mitchel has taken the time to really get under the skin of our brand and to understand us in enough detail to carve out a master plan for our marketing efforts leading up to Q4.

Fanni who’s worked on our account too has been incredibly helpful and supportive, guiding us on our content strategies and positioning of the brand. We have some really tough goals to hit leading up to Q4 but with a solid and robust plan courtesy of the team at Reward I’m very confident of achieving our objectives.

RIPT Performance

RIPT Performance are a fitness wear design and manufacturing business selling their collections online using Shopify to sell directly to consumers. We started working with RIPT after a meeting to discuss the challenges the brand was facing online.

We were instantly impressed with the quality of the product and the materials RIPT use when manufacturing the performance wear they sell online using the Shopify platform. RIPT engaged us to work on their social media accounts, influencer management and website content.

Salford based RIPT came to us looking to increase awareness of the brand, boost sales and stand out in what has become a saturated gym wear and fitness market.

With an explosion of apparel companies and brands entering the fitness marketplace it was proving difficult to stand out and make sales. The biggest challenges facing RIPT included creating a consistent feel across their social channels, driving traffic to the online store and engaging visitors to buy.

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