- Brand Design
- Graphic Design
Cushman & Wakefield and Aviva approached us to undertake a naming and branding project to create a brand to tie their Manchester commercial properties together under one consistent brand.
The two brands had identified the need to create more of a community across their properties – creating a single brand to sit across all of their sites would create a community hub. We undertook a naming and branding project to name and design a new community hub brand.
Manchester was one of the first industrial cities in the world, a nod to it’s heritage and the existing quarters within the city the Quarters Manchester name taps into the idea of people finding the right Quarters (home) to establish their organisation in the city.
The name and brand lends itself to sitting above all of Cushman and Aviva’s Manchester properties whilst allowing them to group properties by location in the city. Quarters Central. Quarters Spinningfields just being a couple of examples of how the brand will extend to create pockets across Manchester whilst having a consistent brand identity.
The new Quarters Manchester name had been signed off, we now needed to create a brand identity that sat above a growing number of properties in Manchester as well as the Cushman & Wakefield and Aviva brands. Based on the idea of quarters, the icon is versatile and dynamic colours have been used to sit well with the existing identities of the buildings in Manchester. Each of the different colours and variation of direction of the Quarters icon can be used as a feature for the community hub app and future branded material.
Working with multiple stakeholders within both Cushman & Wakefield and Aviva, we were able to progress through the project quickly with buy in and sign off at each stage of the process. The end result is a new identity loved by both teams and one that ties all of their properties together under one consistent, memorable brand.