- Brand Design
- Graphic Design
- Website Design
Kellie had sold her share in a successful recruitment brand to pursue a passion for education recruitment and needed help launching her new business.
From naming to brand identity and website design we supported Appoint-Ed to create a brand that stood out in a stuffy, corporate world of education recruitment whilst integrating a Buy 1, Give 1 model into the brand and messaging.
Before starting on the recruitment brand identity design we needed to complete a comprehensive naming research project, using data tools and domain availability we created a list of 10 brand names all available and unique for Kellie to choose from. We settled on the name Appoint-Ed. Combining a common word in recruitment (appointed the right candidate) with education to create a memorable name.
Working with Kellie we undertook a full branding project to design a consistent brand identity across digital and offline channels. Design assets completed included business cards, logo design, stationery and website design. We connected Appoint-Ed with talented sustainability photographer Jodie at Styling Sustainably to ensure the website photography matched the feel of the identity and website.
It has been a pleasure seeing Appoint-Ed develop from an idea into a fully fledged brand. We’re proud to have been able to craft a space for the business in a crowded market by focusing on operational roles in schools and embedding a Buy 1, Give 1 cause close to the hearts of those in education.